Your storefront closely matches your Instagram feed. Have2Have.It uses conversion tracking, provides advanced analytics and offers email capture information. Also, you can schedule posts to Instagram and connect multiple products to a single image. This platform can drive traffic to your site and increase sales, and it boasts a 70% click. Mercedes-Benz’ Instagram. Be Moderate, Don’t Overdo It. Finally, Huber suggests that – for luxury in particular, less is often more. Happy wheelsanother unblocked game site. “Luxury brands shouldn’t use too many hashtags, as it cheapens the image and looks desperate,” he says. Examples: an Instagram post or tweet about your product by a celebrity or influencer. User: User social proof is when your current users recommend your products and services based on their experiences with your brand. Examples: praises on social media or positive ratings on review sites.
- How Halo Luxe Uses Instagram To Increase Sales On Amazon
- How Halo Luxe Uses Instagram To Increase Sales Tax
- How Halo Luxe Uses Instagram To Increase Salesforce
- How Halo Luxe Uses Instagram To Increase Sales As A
Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand.
Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about.
But just like your Instagram Stories, it’s worth spending time planning and strategizing how to use them to your advantage!
In this post, you’ll learn how to use Instagram Stories Highlights and we’ll give you 12 ideas on how you can use them to make an impact on your business:
Table of Contents
What are Instagram Stories Highlights?
Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights can live permanently on your profile.
They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like.
And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.
Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.
You can think of them as a movie trailer for your Instagram feed. They’re a creative way to express yourself, show off your products, drive traffic, or market your business!
Sometimes your viewers might be looking for something specific from your stories post, like more information about a new launch or a sale you’re running. For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch!
Not sure where to start when it comes to marketing your business with Instagram Stories? Check out our Ultimate Guide to Instagram Stories for Business blog post for tips on how to get more followers, traffic, and sales with Instagram Stories!
How to Use Instagram Stories Highlights:
Before you can start sharing awesome Instagram Stories Highlights on your profile, you need to learn how to create them! Here’s how to do it:
Step 1: Turn on Instagram’s Auto-Archiving Feature
One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content.
Similar to the Snapchat Memories feature, the new Instagram Stories Archive will automatically save (or “archive”) your stories into the cloud, so they won’t be lost forever if you forget to save them to your camera roll.
As long as you keep the auto-archiving feature turned on, you can save and re-share your very best Instagram Stories even after the 24-hour period has passed.
To do this, head to your Instagram profile, open your settings, tap on Privacy and Security, and then Story Controls.
Here you can toggle the Save to Archive option to on.
Once you do this, your Instagram Stories should automatically save to your archive. You can view your archived posts by tapping the “clock” icon in the top-left corner of your Instagram profile.
Step 2: Create Your Instagram Stories Highlights
Now that your Instagram Stories Archive is set up, you can create your first Instagram Stories Highlight!
Note: If you’ve just turned on your Instagram Stories Archive, only your stories posts from this time will be saved.
To create an Instagram Stories Highlight, go to your Instagram profile and on the down-arrow next to “Story Highlights” and then tap the “New” or “+” button.
Next, select the Instagram Stories that you want to add to your highlight.
Step 3: Pick the Cover Photo for Your Instagram Stories Highlights
After you’ve selected your stories, you’ll be prompted to choose a title and select your cover photo.
You can either choose a thumbnail from one of the stories in your highlight, or you can upload an image from your camera roll!
We definitely recommend the second option. Creating branded highlights covers will help keep the look and feel of your Instagram profile page consistent with your overall Instagram aesthetic.
You want to make sure that you’re not only sharing information your audience is interested in, but it’s also designed to perfection to complement your overall look!
To help you easily create your own Instagram Stories Highlights covers, we’re sharing free Instagram Stories Highlights icons that you can customize to fit your profile! Just enter your email below to download the icons!
Once you’re all set up, you can edit or remove a highlight by tapping and holding that highlight on your profile.
From here, you can change the name, edit the cover, and add/remove stories to your highlights.
And that’s it! You’re all set to start using Instagram Stores Highlights to market your business and share more awesome content with your followers!
Looking to optimize your Instagram Stories strategy this year? Check out our free 45-minute video course on how to design beautiful Instagram Stories that will help you get more followers, traffic, and sales!
12 Ways to Use Instagram Stories Highlights to Wow Your Customers
2018 summer..thoughtfull english premier league. Your Instagram Stories Highlights are your cherry-picked stories that you want to share with your followers indefinitely — it’s the cream of your Instagram Stories crop and you want to make sure you’re using only best content for your business.
Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them.
It’s also a great way to add value to your feed, explain what your business is about, and attract new Instagram followers with a curated Instagram aesthetic.
Here are 12 ways you can use Instagram Stories Highlights for business:
Instagram Stories Highlights Uses #1: Highlight Products or Collections
Fashion and lifestyle brands can use Instagram Stories Highlights to create separate channels for seasonal collections, new arrivals, or to share sales and other promotions.
The New York-based streetwear brand @kithwomen uses Instagram Stories Highlight to showcase its product collections, including activewear, workwear, collegiate, and more.
Likewise, @glossier uses Instagram Stories Highlights to feature specific products, like Haloscope. Throughout the highlight, Glossier includes swipe up links to drive traffic to their online store where people can actually buy the product!
Instagram Stories Highlights Uses #2: Highlight Trends and Topics
Brands who regularly publish content, like magazines or blogs, could create Instagram Stories Highlights based on the categories or topics they write about.
Each time a story is created based on that topic, it can be filed into the appropriate Highlight category — making it simple for followers to view the content they’re interested in.
For example, @bonappetitmag does this often, creating separate Highlights for their content series like “BFW” (Big Fat Weekend) and the various locations they cover it:
Instagram Stories Highlights Uses #3: Highlights Based on Audience or Interest
You could also organize your Instagram Stories Highlights based on your follower demographics.
For example, a department store could have various Highlights for its target customers: children, women, men, home goods, electronics, etc. A television network might choose to organize content based on the genre like sci-fi, drama, comedy, or action.
Architecture and design publisher @dezeen uses their Highlights to categorize their content based on their audience’s interests, including “Interiors,” “Design,” “Architecture,” “Technology,” and more.
Instagram Stories Highlights Uses #4: Highlight Tutorials or How-To’s
If you’d like to use your social media channels to educate your audience, you can organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.
For example, video hosting and analytics company @wistia uses one of their Instagram Stories Highlights to offer tips on how to create great-looking videos on your mobile device:
We also organize all our Instagram Stories tips on our Later profile!
Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays
Sharing stories around specific holidays and global events is a great way to keep your account relevant and current.
For example, a coffee roasting company might share content on International Coffee Day, while a donut company could share a series of engaging stories on International Donut Day. If the stories are enough of a hit, you should consider turning them into a Highlight on your profile to continue driving engagement even after the holiday is over!
Check out how @slumberstays, a company that curates unique properties from around the world, uses their Highlights to celebrate International Women’s Day.
Game between the Brooklyn Nets and the San Antonio Spurs played on Sat July 25th 2020. The Nets beat the Spurs 124 to 119. Caris LeVert led the scoring with 27 points, Chris Chiozza led in assists. Game 134: january 20, 2017the initials game. List of all the previous INITIALS winners, date of game played, winning point total of the game, initials used in the game, when the winner got their first point and number of players in the game. Box Score - Chicago Bulls (93) vs. Atlanta Hawks (102) - January 20, 2017.
ICYMI: You can download Later’s free Social Media Calendar to keep your Instagram up-to-date and plan your content ahead of time!
![How halo luxe uses instagram to increase sales tax How halo luxe uses instagram to increase sales tax](/uploads/1/3/7/3/137328837/281377479.png)
Instagram Stories Highlights Uses #6: Highlight Your Customers
Do your customers love tagging you in Instagram Stories or regularly use your branded hashtag in posts? You can repurpose this content and post to your own Instagram Stories Highlights. This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content).
This Chrome extension will allow you to save another user’s story so that you can add it to your profile. Just make sure that you get permission first and give proper credit to the original creator by tagging them in your story when you post.
Instagram Stories Highlights Uses #7: Highlight Your Partners & Influencers
If you work with influencers, brand ambassadors, or host regular Instagram Stories takeovers, you can organize all of your partner content into an Instagram Stories Highlight.
How Halo Luxe Uses Instagram To Increase Sales On Amazon
Skincare company @summerfridays does this often in their Instagram Stories Highlights. In fact, they even have a “Takeovers” Highlight that compiles all of their interviews and takeovers from partners over the last few months.
Instagram Stories Highlights Uses #8: Highlight Your Campaigns
If you have a promotion or campaign that you’ve put a lot of work into, it can be pretty sad to watch it disappear after only 24 hours! With Instagram Stories Highlights, you can ensure it can be viewed by as many people as possible by pinning it on your profile for as long as that specific campaign is active.
And when it comes to launching a campaign on Instagram Stories, did you know that you can schedule your stories posts in advance with Later? Now you can storyboard your content, add captions or links, collaborate with your team, and visually plan and schedule Instagram Stories right from your desktop!
Instagram Stories Highlights Uses #9: Highlight Your Affiliates & Ad Partners
Influencers and businesses who employ affiliate marketing strategies on social will be able to give their affiliate and #ad posts a much longer shelf life than they could via Instagram Stories alone.
You can choose to organize your affiliate posts based on specific brand partnerships or create categories based on the audience who the information will best serve.
Instagram Stories Highlights Uses #10: Highlight Your Events
Musicians can create Instagram Stories Highlights for live shows, and sports teams might choose to create Highlights for big games.
If you’re a brand who regularly covers events in your Instagram Stories, create an Instagram Stories Highlight category for them and keep all of the action in one place!
Check out how @bof uses their Highlights to share behind-the-scenes content from fashion events:
Instagram Stories Highlights Uses #11: Highlight Your Reviews & Testimonials
If you want to share your stellar customer reviews with your followers, you can create an Instagram Stories Highlight for that! @curology did this by sharing screenshots and posts of customers reactions to their products:
After sharing 10-12 reviews from happy customers, they finish the story by adding a link at the end to swipe up and shop the product everyone was raving about.
Instagram Stories Highlights Uses #12: Highlight Your Episodic Content
“Episodic content” is already becoming a big trend on Instagram Stories, like @bustle’s “Beauty Call” or @curbed’s “House Calls.”
And according to Curbed’s social media manager, Margaret Lim, who spoke with Digiday, their episodic content does a better job of keeping viewers engaged than the average Instagram story.
Things to Know About Instagram Stories Highlights
Creating amazing Instagram Stories content is more important than ever before.
While you can obviously continue to share in-the-moment, ephemeral content on a daily basis, Instagram Stories Highlights urges you to plan ahead and become more strategic with your Instagram Stories.
Here are some of the finer details:
- You can only add stories to your Highlight that have been posted to your Instagram Stories since December 2017 (or since you started archiving).
- You can add up to 100 photos or videos to your Instagram Stories Highlights and there’s no limit to how many Instagram Stories Highlights you can create.
- If you add more than 100 clips to your current story, the first one will be removed and added to your Archive.
- Just like the regular Instagram posts that you can choose to archive from your feed, only YOU can see your Instagram Stories Archive.
Feeling ready to take on Instagram Stories to grow your business this year? Sign up for our free Instagram Stories Course today and learn how to create Instagram Stories that will help you get more followers, traffic, and sales!
You already know that brands can leverage user-generated photos from Instagram to engage consumers. Today we will measure that engagement and connect it to ecommerce sales.
With Instagram, marketers have access to a huge audience of 100 million active users snapping over 40 million photos per day and posting 1000 comments per second. Instagram is more than a place for selfies and cat pictures. Consumers are photographing and discussing brands every day:
- #Starbucks – 2.6 million photos
- #Nike – 12.7 million photos
- #Michaelkors – 1 million photos
- #Chanel – 2.4 million photos
- #Audi – 1 million photos
Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience. However, some brands remain hesitant to add another social platform into the mix because of the often cited problem with social media marketing…
Highly Measurable but Difficult to Link to Sales
Social media marketing gets a bad rap because, in many cases, it’s not easy to connect one’s effort or expenditure to sales or revenues. In fact, according to a white paper published by Adobe, 88% of surveyed marketers didn’t feel they could accurately measure ROI from social media marketing.
Sure, most marketing platforms can track likes, follows, shares, etc., but it usually ends there. Linking those metrics to incremental revenue remains more art than science. And if you ask 10 different people the value of a new follower, you’ll get 10 different answers.
Marketers are hungry for tools that not only help with social media marketing, promotions, and campaigns but that also provide a measurable and causal link to what really matters – sales! The problem has been that social media marketing shares some similarities with traditional advertising:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half – John Wanamaker
The good news is that new tools, platforms, and services emerge every day attempting to bridge the gap between social media marketing expense and revenue. Whether you use an end-to-end SaaS platform, cobble together various services, or tap directly into Instagram’s API, if you follow the steps outlined below to leverage user-generated content from Instagram, you’ll be on your way to increasing your ecommerce sales.
Have a look at the following diagram that breaks down the overall strategy into simple steps:
- Launch a campaign or contest to aggregate, curate, and display user photos onto a microsite or Facebook page tab (engage consumers)
- Identify your products and link photos, from microsite or Facebook page tab to ecommerce product pages (increase traffic and click-throughs)
- Embed customer photos directly onto product pages (demonstrate social proof)
Encourage Fan Participation – Launch a Campaign or Contest
If you’re not Nike or Starbucks with millions of hashtagged photos of your brand already on Instagram, you’ll likely need to launch a campaign or photo contest to get your audience jazzed about sharing brand relevant photos you can aggregate, curate, and display.
Let’s say you are a clothing brand and you’re planning an online end of summer sale. You could launch an Instagram contest around a theme of “Capture your favorite summer moments in XYZ for a chance to win a $500 online shopping spree.” Great! It’s pretty straightforward, and you can expect to get some content to leverage.
While I could devote an entire post to effectively launching and promoting user-generated photo campaigns, I’ll leave you with a few tips to get you started:
Choose an appropriate campaign hashtag
Since you’ll be aggregating content through a hashtag, make it easy for consumers to share photos with your brand by choosing a hashtag that balances uniqueness with simplicity.
Also, you’ll definitely want to avoid blending too many words into one hashtag. Instead, focus on making it memorable and brandable.
And please look for hidden words if you combine multiple words… You don’t want to end up like Susan Boyle with her new album launch party #SusanAlbumParty. Take another look… Maybe this will help you see it – #SusAnalBumParty. True story.
Choose a theme
Get your fans to focus on your brand by giving them a specific theme to capture (that includes your products). If the theme is too broad, you’ll end up with a lot of mish-mash and unrelated photos. If the theme is too narrow, it will discourage people from participating because it will be too difficult to snap an appropriate photo. Keep it simple and think of ways fans can easily capture photos of themselves, relatives, and/or friends using your products in fun ways.
Display your gallery
How Halo Luxe Uses Instagram To Increase Sales Tax
The first step you’ll need to take if you want to leverage fan photos is to give the photos a place to live online. I’ve seen many brands launch photo contests through Instagram and not provide a gallery anywhere for people to view submissions. This is a terrible waste of effort, time, and resources.
Depending on your objectives, you’ll want to host a microsite for entries or display them in a Facebook page tab. Make sure whatever content aggregation tool or service you use gives you the ability to moderate photos. The last thing you want to do is pull hashtagged photos straight from Instagram’s API without moderation.
Once you’ve figured out how you’re going to engage your audience, you’re ready for the next steps where the real value is created. Aggregating user-generated content has little value if you don’t leverage it.
Link Photos to Your Product Pages
So you’ve launched a campaign, your fans are submitting boatloads of brand relevant photographs, and you’ve given all this content a place to live online. That’s a great start but have a look at the campaign example below.
If I’m a consumer viewing photos on this contest page and I fall in love with the sweater worn by the girl in the picture, I would have to manually navigate to the brand’s ecommerce site and spend 20 minutes trying to find the product.
If someone is interested in making a purchase, not only is this scenario not ideal, it could alienate a potential customer who cannot find the product in your store or discovers that it’s no longer available.
The easiest solution here is to identify your products in fan photos and link them directly to your ecommerce pages from your microsite or Facebook page tab gallery so consumers can go directly to your store to complete the purchase. (See below.)
Normally, social promotions, contests, and photo campaigns are a great way to drive engagement but do little for online purchases. By taking an extra step to identify/link your products to your ecommerce pages, you can help bridge the gap between your platform that provides fans with a fun way to interact with your brand and your social promotion that helps drive additional web traffic and revenues.
Since you can easily monitor the traffic and conversions from these links, begin to look for purchasing patterns to see which photos are a) driving the most traffic and b) resulting in the highest number of new sales. With this information, you can decide to more prominently feature certain photos in your contest gallery or take it to the next level and embed these photos directly onto your product pages.
Put Customer Photos on Your Ecommerce Site
So far we’ve seen how you can launch a campaign to drive traffic to product pages. Now we’ll see how to use customer photos from Instagram to increase conversions. First, a word about a psychological concept called “social proof,” which was made famous by Robert Cialdini, a noted psychologist and the author of Influence: The Psychology of Persuasion.
Social proof is the simple but powerful concept that people tend toward conformity, especially when feelings of uncertainty are high. Basically, we’re sheep. We tend to like what other people like and mimic the behavior of the groups we want to be a part of.
Normally, when consumers visit a product page, they are immediately shown professionally produced photographs of products, and, in the case of fashion, often on models that don’t look anything like them. What would happen if we could show real customers using your products on your product pages? In some cases, conversions have been shown to increase up to 30%.
Showing real customer photos on your ecommerce pages serves two purposes. First, seeing real people using your products helps build consumer confidence about your products. Second, it helps demonstrate social proof by showing your products are desired by others, precisely at a time when a customer may be feeling uncertain about making a purchase.
Try it yourself with an A/B test. Serve up two versions of the same product page, one with embedded customer photos from Instagram and one without, and you should see a noticeable increase in conversions from product pages with customer photos.
There are two best practices of putting real customer photos on your product pages:
- Match the product page with the product in customer photos
- Place complementary photos of other products and have those thumbnails link internally to other ecommerce pages
![Increase Increase](/uploads/1/3/7/3/137328837/312522953.jpg)
While anecdotal, the first option probably is going to have the highest impact on conversions, while the second option will help with product discovery for visitors already on your site.
A Few Words of Caution
If you’re interested in implementing any kind of marketing to leverage user photos from Instagram, you’ll need to ensure compliance with Instagram’s TOS. This means not saving any photos but displaying them from the Instagram URL, so if a consumer removes their photo or marks it private, it will be reflected wherever you might be showing their photo.
Finally, make your intentions clear to your audience. If your intention is to use fan photos on your ecommerce pages, get your customers excited about the opportunity. Encourage them to share their best photos with your brand for a chance to be featured on your product pages. You’ll find your fans love to associate with your brand as long as they know what you’re up to and they are participating willingly.
Conclusion
How Halo Luxe Uses Instagram To Increase Salesforce
Instagram is no longer a niche social platform. In fact, 68% of the Interbrand Top 100 brands are on Instagram. And as more jump on board, brands will be looking for new ways to tap into their audiences and harness the marketing potential of Instagram. Establishing a presence on Instagram is one thing, but tapping into user content to power your ecommerce sales is a whole other challenge.
Now, as you were reading this article, you might have been thinking, “Great, I love these ideas, but how am I supposed to do all of this without making a major investment?” Luckily, there are affordable platforms, tools, and services out there that can help your brand get started with any of the above ideas.
How Halo Luxe Uses Instagram To Increase Sales As A
About the Author: Michael Zsigmond is the founder of Fanbase Media, a Vancouver based B2B SaaS startup that helps brands leverage user-generated content from consumers on mobile and Instagram. You can learn more about Fanbase’s marketing platform at www.getfanba.se.